Ready, Set, Action! – Exploring The Region’s Growing Film Industry

Sep 27, 2024

Magazine highlights the influx of filmmakers in the Sacramento region and Placer County

A photo of the Sept. issue of Comstock's Magazine cover.

A photo of the Sept. issue of Comstock’s Magazine cover features an illustration of local film stars.

Placer County’s Film Office was recently mentioned as part of Comstock’s Magazine’s September cover article discussing the growth of local film production in the Sacramento region.

What makes the Sacramento region so appealing to filmmakers? One big selling point, according to Juli Johnston, the film liaison for the Placer County Film Office, is its stunning and diverse landscape. Sacramento really is close to everything: lakes, rivers, mountains, snow, vineyards, orchards, farms, you name it.

The article, written by Marybeth Bizjak, explains how film productions have shown a growing desire to call the Capital Region home for their films, commercials, sitcoms and more. This influx has added millions of dollars to the local economy and thousands of jobs into the region.

Placer County recorded $5 million in economic growth from the film and TV industry last year.

The City of Sacramento and nearby Placer and El Dorado counties work actively to entice filmmakers to bring their movies here. Each jurisdiction has its own film office with a full-time commissioner who markets her area (they all just happen to be women) to producers of film and media, a broad category that includes feature and independent films, documentaries, TV movies and specials, scripted and reality TV shows, commercials, music videos, corporate and industrial videos, public service announcements and print ads.  

Read the full article here: https://www.comstocksmag.com/article/ready-set-action

 

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